Kartra Features – The Swiss Army Knife For Online Marketing

Kartra features are something to write home about.

I’ve already written extensively on my favorite online marketing platform, Kartra. But I can’t help myself. It is just. damn. amazing!

Today I’ll be covering all of the nitty-gritty surrounding Kartra’s extensive feature set. So let’s get down to business!

Kartra Overview

At $79 per month, Kartra comes with just about everything you need in an all-in-one marketing software. Here’s the Kartra features you get at the Starter price:

  1. Checkouts – Sell products or services online through Kartra’s secure and gorgeous checkout forms for both credit card and Paypal payments.
  2. Pages – Amazing drag-and-drop page builder with hundreds of professionally designed templates. Ultimate flexibility and 100% mobile optimized.
  3. Leads – Build your leads, prospects and customers database. Organize them in theme groups via lists and custom tags.
  4. Funnels & Campaigns – Engineer a multi-page funnel flow to convert visitors into leads, leads into customers, and customers into recurrent clients!
  5. Mail – Create live or automated email/SMS marketing campaigns to communicate and engage with your user base.
  6. Membership – Deliver your content, course or training material with Kartra’s professionally designed, drag-and-drop membership portal builder.
  7. Video – Video marketers rejoice! Pop offers mid-way through your video, inject lead capture forms, multi-video playlists and much more.
  8. Helpdesks – Helpdesk portal with support ticketing and live chat. Fully integrated with Kartra Checkouts to also provide billing support.
  9. Calendars – Register and organize your one-to-one scheduled sessions with your customers, all from within one integrated dashboard.
  10. Forms – Gorgeous lead capture forms. Create your own custom fields with powerful tagging and automation rules.
  11. Affiliate Marketplace – Recruit, manage and track an army of affiliates to promote your products. Flexible commissions, payment milestones, etc.

With all of these features at such a low price, it’s a wonder the CEO doesn’t get a Nobel piece prize for saving marketers around the globe so much time.

Let’s dig into the details surrounding each feature set.

Kartra Features are something to write home about!
Kartra Features Are Something To Write Home About!

Kartra Features: Checkouts

It would be neigh impossible to create an online marketing software platform and leave out the e-commerce friends among us.

They allowed no such thing to happen in the Kartra-verse.

Kartra Checkouts enables anyone looking to sell a product online to create and sell products through their Kartra account by connecting with Stripe, or other payment platforms.

Kartra Checkouts are easy to use and versatile. This is an example of the overlay checkout.
Kartra Checkouts

What I love about the Kartra Checkout feature is the ability to use the built-in standard checkout experience you’d expect from Amazon.com, or an overlay checkout, like the one above.

You are also able to define how your customer is charged, be it once, recurring, installments, or an initial payment with recurring payments afterwards.

The best Kartra Features for Checkouts is the ability to create multiple types of payments for your customers.
Create multiple payment types with Kartra Checkouts

All that to say, if you’re looking for a marketing software to help sell your products, be it e-commerce, digital or otherwise, Kartra has you covered.

Kartra Features: Pages

Kartra Pages are the classic lead page and sales page creation tool for the Kartra platform. And it’s one of my favorite Kartra features.

Pages allow you to build out the different steps of your funnel from a host of pre-defined templates. From squeeze pages to product launch pages to membership login pages, they have it all.

And for the do-it-yourselfer, you can also create a page from scratch using the blank canvas tool.

Kartra has an extensive template library to choose from.
Need some help getting started with a page? Pick a template!

Once you’ve selected your template, you create your page using “sections” and “components”. Sections are pre-defined chunks of your page, such as the navigation menus or pricing tables. Components are the individual pieces found within the section.

All in all, building out the different steps of your sales funnel with Kartra Pages is as easy as drag-and-drop.

A nice Kartra feature is the ability to drag and drop full page sections onto your individual pages, making for a speedy page creation process.
Drag and drop full sections into your page.

Kartra did such a good job with Kartra Pages that you can even build out a full website with the feature.

In fact, that happens to be what I built out my agency website on, Get Clients Quick.

Now, I need to add a caveat here – that’s not really the intended purpose of pages. So you do need to do some magic to make it really work (e.g. making sure all of the links point to the right location!).

You can create full websites with Kartra Pages, as I did here with my agency website at www.getclientsquick.com
Yes, you can create full websites with Kartra pages

With that said, you can definitely make a full website using Kartra Pages. Check out my website here for an example.

One note for those absolutely need a website functionality – Kartra does have plans to add “Sites” to their features arsenal soon. In the meantime though, Kartra Pages will do just fine.

Kartra Features: Leads

Kartra Leads is the CRM of your Kartra ecosystem. It allows you to build out your database of customers and then organize them with different Lists and Tags.

Lists, Leads and Tags are the fundamentals of Kartra leads.
Lists, Leads and Tags. The fundamentals of Kartra Leads.

The most useful aspect of Leads that I found was the Tags feature. By implementing Tags in your campaigns, you are able to keep track of those clients who have performed a certain action or reached a certain step in your funnel.

The use cases for this functionality is just about limitless. Here’s an example of an email sequence where I use Tags to send emails only to those customers who have not yet signed up for my course.

One of the nice feature sets I enjoy is the ability to do behavioral adaptive marketing with tags.

Kartra Features: Funnels & Campaigns

Kartra funnels & campaigns is a unique feature that allows you to tie all of the different aspects of a given marketing effort together into one coherent whole.

When building a campaign, you are able to add all of the different elements together seemlessly, such as your calendars, helpdesks, pages, etc.

A great Kartra feature is the ability to piece all of your marketing components together in Kartra Campaigns.
Piece all of the puzzle pieces together in Campaigns

This is useful not only because it allows you to keep things organized, but also because it allows you to package your campaigns up and sell them to others.

Yeah, you heard that right.

Once you’ve created your funnel, if you’d like to add a stream of income to your arsenal, all you need to do is add your campaigns as a product in the marketplace.

And this works both ways.

If you need to run a specific campaign for your own business, but don’t want to spend the time building it yourself, or the money to hire someone to build it for you, you are able to go into the marketplace and buy a pre-built campaign for that specific purpose!

It’s definitely one of my favorite Kartra features (am I sounding like a broken record?).

Don't have the time to build out your own campaign? No worries. Buy a pre-built campaign from someone else!
Buy pre-built campaigns from others in the Marketplace

Kartra Features: Mail

What would a marketing platform be without a comprehensive email marketing arm?

It would be a dud!

Well, rest assured, Kartra is no dud!

Kartra’s built in email marketing capabilities is, once again, something to write home about.

Not only do they have superior deliverability, but the overall capabilities of the feature set is pretty damn impressive.

With Kartra mail, you are able to create drip campaigns for those who sign up to your newsletter, you’re able to do one-time broadcasts to your lists, and what I like the most – you’re able to create automation to your email marketing for behavioral adaptive marketing!

Kartra Mail is an easy to use, drag-n-drop email marketing feature built into Kartra.
Kartra mail

Kartra mail’s built in email design features allow for just about any type of email design you’d consider sending. They also have pre-built email templates if you’re working early in the morning and your creative brain hasn’t kicked in yet.

What I found to be most impressive about Kartra mail (called “communications”), is that you can also include SMS communications within your email sequence.

All in all, Kartra Mail is a first-class email marketing suite with everything you need to run your business effectively.

Kartra Features: Membership

One of the Kartra features that I like the most is Kartra Memberships.

In fact, Kartra Membership is what really sold the cake for me when I was looking for an alternative to ClickFunnels.

Membership allows you to create online courses and member areas where you can deliver high-value content to your clients and customers online.

It functions much like Kartra Pages, with an ability to drag-and-drop the different elements of your pages and posts to create the ultimate members portal for your loyal followers.

Have a loyal following? Create a membership portal with Kartra Membership.
Create your membership portal with Kartra

What I like the most about Membership is the ability to add banners on the side of each “post” (aka lesson) where you can showcase your different products and offerings to those already signed up for your members area.

This means you can create an online course chock-full of value for FREE, then monetize it by offering your other products to those engaging with your content.

Thank you Kartra!

Add your other products directly into your membership pages
Add your other products directly into your membership pages

Kartra Features: Video

Kartra Video is one of the “nice to have” Kartra features that I do enjoy, though is more of icing on the cake than anything else.

With Kartra Video, you are able to upload your videos directly into Kartra and embed them into your funnels.

This is useful because it allows you a bit more control over your video content than if you were to post a video from YouTube, such as adding Call to Actions when your customer has viewed the video, tagging leads at certain points of viewing the video, etc.

Uploading your videos directly into Kartra allows you to bypass the often annoying YouTube.
Upload your videos to Kartra

Kartra Features: Helpdesks

Kartra Helpdesks. Oh baby, oh baby.

For some reason I went bonkers over Kartra Helpdesks when I found them. It was just so cool!

Kartra Helpdesks allow you to add that little smiley helpdesk icon to your pages and sites so that when your customers get “stuck”, you can swoop in and save the day.

Kartra Helpdesks is easily one of my favorite Kartra Features out there.
Kartra Helpdesks. Better than sliced bread.

The Kartra Helpdesk allows you to communicate to your customers by the standard ticket (e.g. email), phone, live chat or Skype chat.

It also allows your customers to sign in to see their orders and their tickets, all within the helpdesk page.

And, of course, you can brand your helpdesk to fit your image.

Kartra Features: Calendars

Kartra Calendars is another feature that I got a little too excited over.

With Kartra Calendar, you are able to include a branded calendar functionality directly into your marketing that connects with your Gmail calendar, etc.

Add a calendar into  your marketing suite with Kartra Calendars
Add a calendar into your marketing suite with Kartra Calendars

What’s nice here is that they included the ability to add “classes”, allowing you the ability to book out multiple types of sessions with different trainers / coaches.

As with other calendar features, you can define the date and time availability, as well as the duration of each session and the price if you are charging per session (great for gyms, coaches and therapists).

I’m going to say it one more time, this could be one of my favorite Kartra features.

Full customization of your calendar experience.
Full customization of your calendar experience

Kartra Features: Forms

Ok, finally. A feature I was not crazy impressed with.

Kartra Forms is OK. I mean it’s cool and all, but definitely not revolutionary in the online marketing space.

I’d say it’s like a PB&J sandwich. It quenches the hunger, but you’re not over-the-top satisified.

Kartra forms allow you to build out different forms for your different funnels, pages and calendars.

As is semi-standard for the industry, you are able to define the fields, direct the traffic to a specific success page, create a single or double opt in form, send a welcome message, assign tags, assign lists, and add them to a sequence.

Pretty cool. But nothing to write home about.

Still, it definitely completes the ecosystem as a true all-in-one marketing platform.

Kartra forms allows you to build out and add forms to your marketing funnels.
Kartra Forms. The PB&J of the Kartra-verse.

Kartra Features: Affiliate

Saving the best for last!

Kartra Affiliate is oh-my-god-I-can’t-believe-it amazing.

Seriously, there is no other platform that offers this. And I have no idea why.

Kartra Affiliate allows you to create your own affiliate program right inside of the Kartra software, as well as sign up to promote other members affiliate programs.

Let that sink in for a second.

Without having to sign up for a 3rd party affiliate platform, you can begin registering affiliate marketers to promote your products directly from your Kartra dashboard.

And it works for all types of products!

I created an affiliate offer for my marketing services at Get Clients Quick about 3 months ago and have already had about 30 or so people sign up to promote my services.

If there’s ONE reason you are looking for to sign up for Kartra, this is it.

The Marketplace allows you to create your own affiliate program.
The Kartra Marketplace

The Kartra Suite

With all of the Kartra features listed above, it’s hard to say no to Kartra as an all-in-one marketing platform.

I’m not just blowing your horn either (or whatever that phrase is). I’ve used ClickFunnels, Kajabi, Infusionsoft, you name it. They’re all great products, don’t get me wrong, but there truly is nothing that compares to Kartra.

End Note

Even with all of the Kartra features listed above, Kartra continues to push out more and more content each day. As I had mentioned earlier, one the the features I’m most excited about that should be released soon is the Kartra Sites, which will allow you to create full-blown websites with your Kartra account.

Get Help With Kartra

If you’d like support on growing your own business using Kartra or generating passive income as a Kartra affiliate, you can join one of our two Kartra Facebook groups specifically created for these purposes.

Sales Funnel Mastery | Leveraging Kartra to Grow Your Business Online and Offline

Krush It With Kartra | How To Generate Passive Income As A Kartra Affiliate

Want to become an affiliate and make passive income off of Kartra affiliate commissions?

Click here to become a Kartra affiliate.

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