If you own or manage a construction company, one of the primary thoughts on your mind is always, “how can I get more construction jobs this month?”
Without a dependable system to produce leads on demand, the roller-coaster of seasonal construction work can become stressful.
Luckily, it’s 2019 and there are ways to take control of your sales pipeline with online marketing.
Here is a 4 step process you can follow to get more construction jobs for your business today.
“How To Get More Construction Jobs” Step Zero – Do Good Work and Ask For Referrals
Ok, so technically this list is going to be “5 Ways to Get More Construction Jobs”. This first tip is so obvious we didn’t want to include it, but it’s also one of the most powerful ways to get more of the projects you want. So we have to at least mention it.
People talk. Period. When you do a superb job on a clients kitchen and bath project and ask for a referral, the next time their cousin Bob mentions he’s thinking about remodeling his bathroom, they’ll say “Bob, you NEED to go with these guys. They did my bath and it looks amazing!”
So don’t overlook the power of referrals. They work.
Step One – Niche Down, Brand Yourself as a Specific Type Of Contractor
One of the most powerful ways to get more construction jobs for your business is to niche down and brand your company as focusing on a specific type of job.
Since kitchen and bath remodel projects tend to be seen as the holy grail of remodel jobs, I’ll use that as an example.
If you want more of a specific project, it helps tremendously to put the actual project type in your company name. Why is this? Besides the obvious name recognition, having the project type in your name helps in the wonderful world of online search.
When people start searching for a contractor, one of the first places they’ll go is Google. Specifically, they’ll search “[Project] in [City]” and look on Google Maps for a potential contractor. A company named “Joe’s Kitchen & Bath” will get more impressions and clicks for kitchen and bath projects than “Joe’s Remodel”.
Once you niche down, start bringing in quality leads.
Step Two – Use Google Ads to Market Specifically for Kitchen and Bath
As we mentioned in Step One, one of the first things people will do when looking for a contractor is go to Google and search “[Project] in [City]”. How do you take advantage of this little fact? Run Google Ads.
If Google Search was a grocery store chain, Google Ads would be like paying to have your service placed on the eye level shelf in the aisle labeled “remodel contractors”. Running Google Ads will place your website or phone number in the top search position when someone is immensely powerful for targeted traffic and calls.
Step Three – “Go Live” on Facebook & LinkedIn
“Going Live” on Facebook and posting videos on LinkedIn is an incredibly powerful way to both showcase your companies abilities and connect with your customers.
There are two reasons for this.
First, Facebook as a company wants it’s users to go Live, so when you do so your Live video will have a greater reach than if you were to just post with your personal or company page (you can go Live as your page too!).
Second, video simply is more engaging than text or images! People love watching videos, so posting one will create more “engagement” than a simple text or picture post. And more engagement means more reach.
So how do you do this? Pretty simple. Before, during and after a project, simply walk through the project and explain what you see! Obviously you’ll have to make sure the client is OK with this, but doing so is a very simple and effective way to show your skills and connect with your audience.
Step Four – Hire a Lead Gen Company to Get You More Kitchen & Bath Projects
Finally, if all of the above sounds like too much to handle, there are a handful of companies out there that can help. Companies like ours at Get Clients Quick have mastered the ability to get contractors the projects they actually want to take on, so you don’t have to go it alone.
Want To Know More On How To Get More Construction Jobs?
Want to know what the best online marketing tools, software and resources are to grow your business?
Head over to our Resources Page to see an updated list of the best tools available today.
Want to learn how to get more clients and customers for your local business using online marketing?
Click here to sign up for The Local Business Breakthrough, a 7 day course designed to teach you everything you need to know about growing your local business using the internet. Free for 30 days, only $5 after that.
Want to have a professional online marketing company generate clients and customers for you? Reach out to us at www.getclientsquick.com.
To your success, happiness, fulfillment and growth.