Do you run or manage a martial arts school and want to double or triple your student class size with some martial arts marketing online?
In this post, I’ll dissect the very best online marketing strategies and tactics that you can begin implementing today to grow your martial arts gyms.
Grow Your Gym Membership
The absolute best way to increase the number of student sign ups you get each month is to do paid online advertising.
Hands down, it’s the easiest, most effective, fastest way to grow your gym.
However, getting to the point where your online ads are working for you requires some setup.
When it comes to growing your martial arts gym, there are just 3 principles you’ll want to follow.
Martial Arts Marketing Success Principle #1: Know Your Numbers
Before you begin any marketing activity, you absolutely must know and understand your Key Performance Indicators (aka “know your numbers”).
What does “knowing your numbers” mean?
It means you need to know the absolute maximum amount you’re able to spend to acquire a new student and still make a decent profit in the end.
How do you do this?
First, you need to know the lifetime value of a student to your gym. To get this figure, you’ll simply need to multiply the monthly cost of your martial arts gym membership with the average duration a student stays with your gym.
For the purposes of this article, we’ll say that an average student stays with your gym for 6 months and pays $150 per month to be a member.
This means that the lifetime value of a student to your gym is $900. So each time a student signs up as a member of your gym, it’s essentially increasing your annual revenue by $900.
At this point, you can choose to dive deeper into your individual cost model to get an exact figure. However, a general rule of thumb is you can spend as much on marketing as your gross profits. As the national average for small businesses is 10 – 12%, this means you can spend about $90 to acquire a new student.
Martial Arts Marketing Success Principle #2: Lay Your Online Marketing Foundation
The next step in growing your martial arts gym with online marketing is to lay the foundation of your online marketing machine.
By “lay the foundation”, I mean establishing your social assets, building a website and creating a short email marketing sequence.
Before we get started though, I’d like to set your expectations. This is by far the most difficult part of your journey to online success. So prepare yourself for some work.
Hey, you built a martial arts gym. I know you can get through it.
Build Our Your Social Assets
To begin assembling your machine, you’ll need to build out the 5 primary social assets:
- Facebook Business Page
- Google My Business Page
- Instagram Account
- YouTube Page
- LinkedIn Business Page
Why build out the 5 primary social assets? First, it shows that you’re a real business. Most importantly, it gives your business an increased reach on social.
A few things to keep in mind when building out these assets.
First, be sure to actually complete the profile. I know this sounds like common sense, but you’d be surprised at how many people only create the account and don’t actually fill out the various informative fields.
Second, make sure your assets funnel all communication through a single platform. For example, Facebook Messenger or your Website. The reason for this is that attempting to keep up communication on 5 different mediums can be tough. Having all communications funnel through one source simplifies things for you and your team.
Finally, make sure your “look and feel” is similar across all platforms. For instance, your banner image, your logo, etc. This will give your gym brand recognition across the different social platforms.
Create Your Website, Calendar & Email Marketing Sequence
Next, it’s time to create your website, connect a calendar to it and finally build out a welcome email sequence.
For a website, you basically have two options: build it yourself, or have someone build it for you.
Before you start to think that building a website is too technical, let me tell you, it isn’t. It’s actually fairly simple.
First, head over to Kartra here and register for their platform.
Then, once your account is set up, all you need to do is build out four primary pages.
- Home page that is brand oriented
- About page that talks about your gym
- Classes page that shows your schedule and offerings
- Contact page where people can connect with you online and find you in the real world.
One thing to keep in mind – when building out these pages, make sure your call-to-action is prominent. That is to say, you should be driving all of their behavior towards signing up for a free class.
After your primary pages have been setup, build out a calendar within Kartra and sync it to your own calendar. This will allow potential students to sign up for a free intro class directly through your website.
Finally, build out a three month email welcome sequence with a total of 10 informational and educational emails.
If all of this sounds like too much and you decide instead that you’d like for someone to build you a site, we’d be happy to help you out. Head over to www.getclientsquick.com and we can get you set up.
Martial Arts Marketing Success Principle #3: Feed The Marketing Machine
Now that your online presence is officially established, you’re ready to start feeding your marketing machine some rocket fuel.
It’s time for paid online ads.
We recommend running Google Ads to martial arts related keywords, and Facebook ads to martial arts related interest groups.
The Local Business Breakthrough is a 7 day course designed to teach you everything you need to know about growing your local business using the internet. It’s free for 30 days, and only $5 after that.
Step Up Your Game: The Next Step
If you’ve followed all of the steps up until now, you should have a pretty lean, mean martial arts marketing machine at your fingertips.
And as always, if you need additional help, we’d be happy to assist. Reach out to us at www.getclientsquick.com.
One final thought – remember that the key to martial arts gym ownership success is in the community you build. So marketing is just the beginning of your journey.
To your success, happiness, fulfillment and growth.