If you engage in online marketing, you’re probably painfully aware of how important it is to have a Facebook group for your business. And more importantly, you’re probably wondering how to grow a Facebook group, fast.
Well, look no further, here’s how we did it, and how you can do it too.
First, Don’t Waste Your Time
As with anything online marketing related, it is supremely easy to dump those precious minutes and hours of your life into something that delivers absolutely zero value to your business. So to begin with, let’s start with what is a complete waste of time.
The absolute biggest waste of your time is going around to other groups and spamming invites to your own group. Please, do not do this. It is annoying, and gives you little to no value.
Another complete waste of time is to PM people asking them to join your group. Again, this is an annoying tactic and takes much more time than it’s worth. There are far easier ways to grow a Facebook group, which we will cover here.
How To Grow A Facebook Group, Step #1: Start With Page Likes
By far the easiest way to grow a Facebook group is to invite people to join your group from your page.
Why is this the easiest way?
Because with Facebook, you can run paid advertising to get people to like your business page.
I’m sure all you seasoned online marketers are groaning right about now, saying “Facebook page likes?! I thought that was a waste of money!”
So let me clear this up first – running a campaign for Facebook page likes alone is a waste of money. The reach on a page post is dismal, and does not return your investment.
However, there is a side benefit to getting Facebook page likes – once a person likes your page, you are able to invite them to join your group!
And that, ladies and gentlemen, is the easiest way to grow a Facebook group.
So the next question becomes – how do I run Facebook like campaigns most efficiently?
The Ultimate Facebook Page Like Campaign
A “like” campaign is probably the easiest type of campaign to run. All you need to do is get people to like your page!
So don’t over think this step.
Creating the ad, all you need to do is use an engaging video or image (use Pexels.com) and add a simple question, “Don’t you love [product or service]?”
We used this exact tactic to get 23,000 likes to one of our Martial Arts pages, for just $300!
How To Grow A Facebook Group, Step #2: Manually Invite Until The Snowball Begins To Roll
After you’ve gotten at least 1,000 page likes, you can begin to build out your group.
To do this, all you’ll need to do is connect your page to a group (or create a group from your page) and click “invite member” in the invite members section on the right hand side of the page.
This is the step that can get pretty labor intensive.
Don’t worry though, you only need to do this until your group starts to gain momentum.
After your group has a thousand or so members in it, you’ll start to see more and more people requesting to be part of your group!
This is the Martial Arts group we made off of our Martial Arts page – I accepted people this morning and already we have 23 more people requesting to be part of the group.
Once the “request to join” snowball begins to roll down that Facebook hill, there’s no stopping it. You’ll be on your way to a 10k+ member group in no time.
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