Do you run a local or small business? Then I’m sure you’re well aware of the necessity of a business website these days. Here’s how to build your own website as a local or small business using Kartra.
Use The Right Tools: Easily Build A Website For Your Local Or Small Business With Kartra
The first step to building a website for your local or small business is to use the right tools.
There are quite literally hundreds if not thousands of tools for everything and anything you can think of out there in the internet today. However, not all of them are created equal.
I’ve already alluded to what I believe to be the “right” tool to create your business website – an all-in-one marketing platform called Kartra.
I’ve tried many digital marketing platforms over the years, and Kartra blows them all out of the water. It is incredibly robust and just works. Think of it as the Apple of online marketing software (hopefully you like Apple).
You can also view our other software recommendations on our “Resources” page here.
Establish The Five Pillars
The first step to building a website for your local or small business with Kartra is to establish what we call the “5 Pillars” of an effective modern website.
- A Home Page – A home page serves as the primary “welcome” page for your visitors
- An About Page – An about serves to tell your story and connect with your visitors on a more human level
- A Contact Page – A contact page gives visitors a way to connect with you online and offline
- A Services or Product Page – A services page outlines your services or products and how to purchase them
- A Blog or News Page – A news or blog page serves two functions; it allows you to distribute news about your company and it is the primary SEO driver for your website
Connect Your Tracking Software
Once your “5 Pillars” are up and running, the next step to building out your website with Kartra as a local or small business is to install and connect the analytics software for Google and Facebook.
This is an incredibly important step, as it will give you extremely useful information about what your visitors actually do on your website, as well as will allow you to collect data for re-marketing purposes.
In Kartra, it’s relatively simple to add the tracking software – they built out a field just for that purpose.
Include An Opt-In
After your “5 Pillars” are set up and you have your tracking code in place, it’s time to build out your newsletter / opt-in.
Luckily, with Kartra this is pretty simple. Simply add a form on your website asking for only their name and email address. Then, create a welcome email sequence connected to that form. Once your visitors enter their email, they’ll be added to your welcome sequence.
When you create your welcome sequence think “education”, not “sales”. Your welcome sequence is literally the first contact many of your visitors will have with your company; make them feel welcome!
Think of it this way – if someone were to come up to you on the street and start talking with you, how would you want that interaction to go? Would you want them to start selling their wares right off the bat? Or would you like for them to learn a little about you first.
Connect Your Website To Social
Of course, I would be remiss if I did not include your social assets. What would an online strategy be without a social presence.
The next step to building a website for your local or small business with Kartra is to connect your website to your social assets. And when I say “social assets”, I mean the following 6 platforms.
- Google (My Business)
Phew, that’s a lot! If you don’t have a business account for all of the above platforms, go create one now. Then when you create content for your business, you can distribute that content to all of the platforms, multiplying your reach.
Want To Learn More? Join Our Step-By-Step Course!
I know building a website can seem daunting. But I believe in you!
If you want a little help and step-by-step instructions on how to build your own website with Kartra as a local or small business, we’ve created an online course called The Local Business Breakthrough that you can register for here.
In that course we’ll take you all the way through the process of setting up an effective business presence online, from buying your domain to launching your first ad campaign.