The real estate world is a cut-throat industry filled with experienced and skilled realtors who have been in the game for many years. In order to take a piece of the pie, you need to be creative, inventive, and innovative with your approach. Here are 7 online marketing tactics realtors can use.
Do Email Marketing Campaigns
Email marketing continues to be a juggernaut in the digital marketing space. It is a powerful and vibrant way to connect people. It’s also a very personal way to reach your target customers. Email marketing works best when it’s personalized. It can be tailored to custom actions so every communication is valuable and relevant to their interest.
Social media might be a great way to communicate and interact with your target audience, strengthening personal connections, but when it comes to converting the audience into members, supporters, or customers, email marketing still holds the crown.
OFFER VIRTUAL TOURS
The process of buying a home is notoriously long and arduous. It requires weeks or even months of doing house visits and constant back and forth between the buyer, realtor, and homeowner. But there is a way to speed the process and it’s something not a lot of realtors are doing.
Virtual tours are an emerging trend in the real estate industry. It means showing can now be done a lot quicker and more efficiently than ever before. Interested buyers can now review a potential home at their leisure through their computer or mobile screen.
CREATE A USER-FRIENDLY WEBSITE
Internet users of today demand a lot more when it comes to web functionality and design. With uncountable trends in web design and development emerging every single day, coming across a sub-par site is very much disappointing. If your current site makes it difficult for visitors to find what they’re looking for, takes too long to load, or riddled with broken links, it’s as good as dead.
In building a user-friendly site, first realtors have to keep users in mind. Make sure the design is as simple and intuitive as possible. Remember to keep your navigation simple instead of complex page names or multi-level navigations.
UTILIZE PAY-PER-CLICK ADVERTISING
The use of pay-per-click advertising is one of the most effective ways to general online leads in real estate. Also known as PPC, this type of advertising can help drive hundreds of visitors through to your website the moment they search for properties.
While SEO should always be a top priority in producing content for the real estate website, it’s important to keep in mind that there are only 10 real estate sites that can fit on the first page of a Google search result. A good understanding of Google Adwords ad scoring can help you place higher in paid results while maintaining a lower cost per click.
DON’T IGNORE INFLUENCER MARKETING
The real estate industry has recently experienced a rapid change thanks to emerging technologies. The area that it has soon the most impact is in marketing. It’s crucial, therefore, that realtors keep up with all the latest trends to stay ahead. Although direct marketing methods are still effective according to a few Social Media Advertising Agency, it’s not the only way to change the minds of consumers.
Influencer marketing within the real estate industry has the goal of drawing in potential clients through the use of content that they find valuable and engaging.
HOST A WEBINAR
Real estate webinars are easy and effective ways to talk to a large number of people. Many realtors have conducted numerous seminars for sellers and buyers over the years. The reason why they are so effective is due to the fact that these events allow you to demonstrate your expertise and knowledge to the local market. But seminars are fast becoming obsolete, quickly being phased out by webinars. This is because people want to consume content through their smartphones, laptops, and tablets.
USE SOCIAL MEDIA MARKETING
The importance of social media in the world of real estate can’t be discounted. In fact, according to the National Association of Realtors, social media is now a factor in scoring clients and closing deals.
When it comes to choosing which platforms to focus on, stick to the big three: Facebook, LinkedIn, and Instagram. Facebook has many of the target audience for any real estate business. LinkedIn is a great place to network with other realtors. And Instagram is a great place to showcase listings.