The Key To Digital Marketing; Know Your R.O.A.S.

I’ve said it before, I’ve said it one hundred times: I do not like “do this one thing and all your problems will be solved.” However! When it comes to digital marketing, I have found that understanding one key concept really has helped me take our real-estate business from zero to hero. That key was …

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The Digital Marketing Tools We Use To Fill Our Sales Pipeline Every Week

If you’ve read my blog before, you know I’m not a fan of giving “one size fits all” solutions; they rarely work anyhow. With that said, we’ve been able to go from zero leads to a full pipeline week after week over here in our corner of the world, so I thought I’d write a …

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A Digital Marketing Lesson In Authenticity From ABC’s “The Bachelor”

When I first met my girlfriend and she said she loved watching ABC’s “The Bachelor”, my first reaction was, “Oh dear god, please don’t make me watch it with you.” I held out for awhile, always having “urgent work” I needed to attend to on Tuesday nights. But a man can only hold out for …

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How We Generate Off-Market Real Estate Leads From Motivated Sellers Using Digital Marketing

When I first got into digital marketing, I didn’t know what I was doing. Like, I was bad. I would create a Facebook “Like” campaign, turn it on and cross my fingers that leads would just start pouring in. And you guessed it, they never came. It took me awhile to learn the different levers …

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How To Go From Zero To 100 (million!) In Marketing Your Business Online

I recently consulted on marketing with a medium sized e-commerce business that manufactured computer parts. They had been in business for decades, did over $4M per year, and yet didn’t have any digital marketing plan in place. That’s right, they worked IN the computer space since basically when the internet was invented and STILL did …

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