How To Easily Build A Website For Your Local Or Small Business With Kartra

Do you run a local or small business? Then I’m sure you’re well aware of the necessity of a business website these days. Here’s how to build your own website as a local or small business using Kartra.

Use The Right Tools: Easily Build A Website For Your Local Or Small Business With Kartra

The first step to building a website for your local or small business is to use the right tools.

There are quite literally hundreds if not thousands of tools for everything and anything you can think of out there in the internet today. However, not all of them are created equal.

I’ve already alluded to what I believe to be the “right” tool to create your business website – an all-in-one marketing platform called Kartra.

I’ve tried many digital marketing platforms over the years, and Kartra blows them all out of the water. It is incredibly robust and just works. Think of it as the Apple of online marketing software (hopefully you like Apple).

You can also view our other software recommendations on our “Resources” page here.

Establish The Five Pillars

The first step to building a website for your local or small business with Kartra is to establish what we call the “5 Pillars” of an effective modern website.

  1. A Home Page – A home page serves as the primary “welcome” page for your visitors
  2. An About Page – An about serves to tell your story and connect with your visitors on a more human level
  3. A Contact Page – A contact page gives visitors a way to connect with you online and offline
  4. A Services or Product Page – A services page outlines your services or products and how to purchase them
  5. A Blog or News Page – A news or blog page serves two functions; it allows you to distribute news about your company and it is the primary SEO driver for your website

Connect Your Tracking Software

Once your “5 Pillars” are up and running, the next step to building out your website with Kartra as a local or small business is to install and connect the analytics software for Google and Facebook.

This is an incredibly important step, as it will give you extremely useful information about what your visitors actually do on your website, as well as will allow you to collect data for re-marketing purposes.

In Kartra, it’s relatively simple to add the tracking software – they built out a field just for that purpose.

Include An Opt-In

After your “5 Pillars” are set up and you have your tracking code in place, it’s time to build out your newsletter / opt-in.

Luckily, with Kartra this is pretty simple. Simply add a form on your website asking for only their name and email address. Then, create a welcome email sequence connected to that form. Once your visitors enter their email, they’ll be added to your welcome sequence.

When you create your welcome sequence think “education”, not “sales”. Your welcome sequence is literally the first contact many of your visitors will have with your company; make them feel welcome!

Think of it this way – if someone were to come up to you on the street and start talking with you, how would you want that interaction to go? Would you want them to start selling their wares right off the bat? Or would you like for them to learn a little about you first.

Connect Your Website To Social

Of course, I would be remiss if I did not include your social assets. What would an online strategy be without a social presence.

The next step to building a website for your local or small business with Kartra is to connect your website to your social assets. And when I say “social assets”, I mean the following 6 platforms.

  1. Facebook
  2. LinkedIn
  3. Google (My Business)
  4. YouTube
  5. Twitter
  6. Instagram

Phew, that’s a lot! If you don’t have a business account for all of the above platforms, go create one now. Then when you create content for your business, you can distribute that content to all of the platforms, multiplying your reach.

Want To Learn More? Join Our Step-By-Step Course!

I know building a website can seem daunting. But I believe in you!

If you want a little help and step-by-step instructions on how to build your own website with Kartra as a local or small business, we’ve created an online course called The Local Business Breakthrough that you can register for here.

In that course we’ll take you all the way through the process of setting up an effective business presence online, from buying your domain to launching your first ad campaign.

How I Ranked My Real Estate Investing Website On Google With SEO

When it comes to digital marketing, there’s nothing sweeter than successfully pulling off SEO and ranking your website on Google. Here is how I ranked my real estate investing website on Google with SEO to bring in quality leads, 100% free.

Why I Decided To Do SEO On My Real Estate Investing Website

I’ll be honest – I have been purposefully evading learning SEO. As far as digital marketing goes, SEO is the Original Gangsta of the skills, and the last one I wanted to pick up.

And for good reason… it takes a lot of effort to do SEO. Let alone rank your real estate investing website locally.

Even so, after spending a LOT of money on paid ads, I decided to give SEO a try on my real estate investing website www.greatnorthwesthomebuyers.com. Free leads sounded too damn enticing.

SEO Can Be Done By Anyone

To me SEO has always sounded like one of those insane magician skills that only the elite of the elite know how to do correctly.

Luckily, I was wrong!

After playing around with SEO on my own site, I found that the skills can indeed be picked up by anyone.

In fact, after a few short weeks, I was able to get 4 of my top 10 preferred keywords in the top 3 position on Google!

The Two Primary Activities Of Real Estate SEO

There are basically just two primary activities you need to perform to rank your real estate website with SEO.

  1. Backlinking
  2. SEO Optimized Content

Yup – that’s it! If you do those two activities like an ace, then the leads will start pouring in and before you know it you’ll be buying your own private island in Bermuda.

Start With Keyword Rich Content To Rank Your Real Estate Website With SEO

I knew from talking with people in the field that backlinking can be hell, so I decided to start with content.

To start things off, I conducted keyword research and decided on a list of 10 keywords and phrases that I really wanted to rank for.

Once the list was decided on, I created a page for each market I invest in and wrote custom content for that market that was infused with those keywords.

Beef Up Your Content SEO Strategy With Blog Posts

Once my pages were built out, I took my on-page SEO strategy one step further by creating a weekly blog post surrounding those same keywords I was hoping to rank for.

At this step, you don’t need to overdo it. Many people will tell you to write a daily blog post – while that would help you with the rankings, I guarantee you there are precisely zero real estate investing companies doing even one blog post a week. So in my opinion, one post a week would do you just fine.

Get Them Backlinks

Once my keyword rich content strategy was up and running, I turned my attention to the most hated of activities – backlinking.

There are basically two ways to do backlinking – the easy way, or the hard way.

The hard way is definitely more effective, but it’s, well, goddamn hard. Ain’t nobody in real estate got time for that.

Needless to say, I chose the easy way. I hired people to do the brunt of the work.

To get backlinks, you can either write excellent posts on forums and real estate related websites, but it’ll take time and a lot of effort.

The other way to get backlinks is to hire someone on Fiverr for $20 to build out citations for you and distribute your Press Releases.

Yeah, I’ll take the $20 route too.

To pull this off, all you need to do is go to Fiverr and search “citation building”. Hire anyone with good ratings and they’ll build out online website citations (think online directories like White Pages).

Once your citations are complete, head back on into Fiverr and search “Press Release Distribution”.

Here, the word “distribution” is key. What you’ll do is write a regular old press release, then hand it off to the freelancer to distribute that press release for you.

After you’ve created citations and conducted a press release, your job is done. It’s time to sit back and relax.

SEO Is An Ongoing Task

Ok – so you can’t relax for too long.

SEO is actually an ongoing task. From here on out, plan on conducting a Press Release monthly and writing a blog post weekly.

If you do that, I guarantee you’ll see a marked improvement in your search rankings.

Get Help With Paid Online Advertising

Remember – online marketing works for EVERY business. If you want to generate gobs of customers and clients for your business, it will work for you.

And it’s not just SEO. SEO is pretty slick, but paid ads are by far the easiest and most effective way to grow your business fast.

If you want to learn how to do this whole online marketing thing yourself, click here to sign up for our 7 day online marketing course for local businesses called “The Local Business Breakthrough“. You can also head over to our Resources Page to see an updated list of the best marketing tools available today.

And as always, if you would like for me and my crew here to market your business for you, reach out to us at www.getclientsquick.com.

To your success, happiness, fulfillment and growth.

Marketing Lessons From The Trenches: Selling Real Estate With Facebook & Google

Selling your products and services can be hard. I get it. To help you beautiful people who read these posts, each week I’ll be posting a marketing case study from my own marketing clients, focusing on what’s working today in digital advertising. And this week’s case study will take you step-by-step through the process I went through to sell a $3 million house in the real-estate space using Facebook ads.

Buckle up though, because it was not a “pretty” process. I made some mistakes.

The Setup To Our Facebook Real-Estate Campaign

Let me start by outlining the situation for you.

A client of mine came to me with an extremely good looking house located slope-side at Telluride, Colorado.

I mean look at this thing. It’s gorgeous.

This is the real estate we were tasks to sell using Facebook ads
The Property

The only problem was – it had been listed for over a year already. Every day that it sat on the market, my client’s client got a little more PO’d.

So, my client came to me to see if I could help him sell the dang thing with online ads. Loving a challenge, I heartily accepted.

I had run ads for real-estate before, so luckily I knew how selling homes online looked.

The difference here was it was located in a relatively remote area (Telluride is basically a ski town) so would only appeal to vacation home buyers.

Knowing that – I got to work.

The Asset Creation Phase

I started off with a “funnel’s always win!” mindset and created a simple email-capture landing page with minimal information regarding the property. From there, the user was dropped off to a higher-end property-details page that delivered the goods.

My thought process was people would be SO interested in the property that they’d be willing to give up their email just to see the property details.

Surprisingly I wasn’t COMPLETELY wrong. Just a little wrong. We’ll get to my wrongness in a second.

Once the landing page and property details page were up, I moved onto a 10 step drip campaign, complete with emails and text reminders.

The first email was a “welcome” email, thanking them for signing up and outlining the benefits of the property. The next three emails talked about the home itself, the town it was located in, and the main attraction in the area (Telluride Ski Resort). From there, I sent periodic reminders of the pending closing date, all the way up to the actual close date.

In total, I sent 7 emails and 3 text messages over the course of 50 days.

The email campaign
The Attraction Email

The Paid Ad Phase

Once the funnel and email follow-up sequence was in place, I turned my attention to the ad campaign. The results actually surprised me.

Online Paid Ads Campaign Structure

Without knowing exactly which type of ad worked with luxury real-estate, I decided to test multiple ad forms.

  1. A “conversion” campaign that sent traffic to the lead-page I had created.
  2. A “Facebook lead ad” campaign that used Facebook’s built-in lead ads to get the leads directly from the Facebook ad, then add the contact details to my email sequence using Zapier
  3. A “message” campaign that had interested buyers message my client directly
  4. A “traffic” campaign that just sent raw traffic to the property details page
The Facebook Campaign Structure We Used For Our Real Estate Ads
The Campaign Structure

Within each ad campaign I created multiple ad sets based on a few different criteria:

  1. Interests – I created different ad sets for interests based on what I would imagine a potential buyer to be interested in, such as luxury real estate, skiing, snowboarding, vacation homes, etc.
  2. Location – I created different ad sets for varying location bases, such as a radius of 50+ mi from Telluride, specific high-net worth states, and all of the US
  3. Custom Audience – Finally, I created an ad set based off of a custom data set that they already had of potential buyers

I then created single-image ads (testing multiple images) with both a short and long copy version.

Once the campaigns were up and running, I prepped for the testing phase by sitting back and watching as the results poured in.

Testing & Pivoting The Paid Ads

As the results started coming in, one thing became apparent – messaging ads were completely useless. And it’s not that they are useless as an ad form – it’s that my client did not respond to people when they messaged him!

So needless to say, I shut those off almost immediately.

I also noticed that the lead cost from the Facebook lead ads was much less than those from my landing page.

Off went the landing page conversion campaign.

After some time, even though we were getting fantastic results with the built in Facebook lead form (one ad set was $2.43 per lead!), my client mentioned to me that he wasn’t able to follow up with everyone. Without follow up on a lead form, it’s basically a dead lead.

With that in mind, I decided to shut off the lead form ads as well and go all-in on the traffic ads.

The Results

The Results

After about a month of running traffic ads, we ended up selling the property for $3.4 million. Well above the original asking price.

Here are the results of the ad campaign in numbers:

  • $769 in ad spend (total)
  • 1,700 property views in 30 days (more than double Zillow’s results in an entire year)
  • 86 leads generated
  • 82 property followers & 23 prospects
  • 15 scheduled showings
  • Sold in 41 days (total)

So, with $769 we were able to sell a $3.4 million property in 41 days, after that same property had been sitting on the market (and Zillow) for over a year.

Needless to say, Facebook rocks as an ad platform.

Lessons Learned

After all was said and done, it turned out to be a pretty good campaign.

Even so, there were some major mistakes made and a few big lessons learned that popped out to me throughout this process.

First, you need to use an ad form that fits the tendencies of those involved. For instance, the messaging ads didn’t work simply because my client did not use Facebook Messenger.

Second, even though “industry standard” says to do something (like run Facebook lead ads), it may not be the best option in your particular case.

For example – without follow up, the lead ads were essentially garbage (and many of them WERE garbage!). So choosing to go with traffic only was a good decision.

Last, when you run paid ads, for some reason shorter copy wins in the real estate game.

Generally, I veer towards longer ad copy. It allows you to really connect with your client and increases the quality of the leads. With real-estate, that wasn’t the case. The short copy above beat out the long copy TEN TO ONE!

I’ve replicated short copy vs long copy since then as well with the same results. To this day I have no idea why short copy works so well.

Next Steps

So that’s it! That’s how I sold a $3.4 million house in 41 days with under $800 in ad spend. Pretty fantastic if I do say so myself.

Remember – online marketing works for EVERY business. If you want to generate gobs of customers and clients for your business, try out Facebook ads.

If you want to learn how to do this whole online marketing thing yourself, click here to sign up for our 7 day online marketing course for local businesses called “The Local Business Breakthrough“. You can also head over to our Resources Page to see an updated list of the best marketing tools available today.

And as always, if you would like for me and my crew here to market your busines for you, reach out to us at www.getclientsquick.com.

To your success, happiness, fulfillment and growth.

Love

“We should have a tremendous desire to become. If all of life is directed toward the process of becoming, of growing, of seeing, of feeling, of touching, of smelling, there won’t be a boring second.” – Love, By Leo Buscaglia.

Today, we are going to take a peek into one of my favorite books. This is my first post 100% focused on a single book – luckily, it’s a damn good one.

Love, by Leo Buscaglia, is all about the topic of, well, love! It was created by Leo after developing a university course on the topic. And it does not disappoint!

Here are the top 5 ideas I got from Leo’s book on Love.

Love Is Learned

“If a person desired to know about automobiles, he would, without question, study diligently about automobiles. If his wife desired to be a gourmet cook, she’d certainly study the art of cooking, perhaps even attend a cooking class. yet, it never seems as obvious to him that if he wants to live in love, he must spend at least as much time as the auto mechanic or the gourmet in studying love.”

Leo starts off his expose on love addressing the painfully obvious – that love is actually a learned phenomenon. He addresses the fact that love is indeed a felt sense, but it is also a response to an emotion and therefore an active expression of what is felt.

This is very pertinent to our society today because it shows that every time we step outside of the house or interact with our loved ones, we are essentially teaching one another how to love.

Leo stresses that it is never too late to learn a new skill. If you currently lack the skill of loving, there is no need to fret. You can learn it!

Love Is A Basic need

“Man is by nature a social being. He finds that he feels more comfortable in his aloneness to the degree to which he can volitionally be involved with others. he discovers that with each deep relationship he’s brought closer to himself, that others help him to gain personal strength and this strength, in turn, makes it more possible for him to face his aloneness.”

In today’s day and age it is a well known fact that love is actually a human need. Not something that is nice to have.

We all know this intuitively, and Leo is no different. He stresses that love is the thing we all need in live, indeed it’s what live is actually all about.

Without love, we essentially starve psychically.

Love Starts With Loving The Self

“To love oneself is to struggle to rediscover and maintain your uniqueness. It is understanding and appreciating the idea that you will be the only you to ever live upon this earth, that when you die so will all of your fantastic possibilities. It is the realization that even you are not totally aware of the wonders which lie dormant within yourself.”

This is one of my favorite aspects of Leo’s Love book – that loving yourself is the beginning of love.

And loving yourself means keeping track of that which makes you, you.

It’s so hard in today’s day and age of extreme communication and thus extreme responsibility to hang onto that which is uniquely you.

Leo wants for us to keep trying to bring forth that unique aspect of our personalities, as that is they key to our love.

Love Is Difficult And Requires Strength

“To live in love is life’s greatest challenge. It requires more subtlety, flexibility, sensitivity, understanding, acceptance, tolerance, knowledge and strength than any other human endeavour or emotion… on the one hand, man may know that only by being vulnerable can he truly offer and accept love. At the same time, he knows that if he reveals his vulnerability in daily life he often runs the risk of being misused, taken advantage of… [yet] the only chance he has for a depth of love is to give all that he has… to be open to love, to trust and believe in love, to be hopeful in love and live in love, you need the greatest strength.”

This is one of the points that I recognize to be true in my own life – that loving requires great strength.

Leo outlines how love is not something for the weak. In fact, it is one of the most difficult things we will engage in throughout our lives.

Why is that? Because love requires that we become vulnerable. In order to love, we must show ourselves to others. We must put down our shields and invite someone else into our home, knowing full well that they may take advantage of our love.

Love Recognizes Needs & Involves Responsibility

“Man’s basic psychological needs are these. He requires to be seen, recognized, appreciated, heard, fondled, sexually satisified. He must be allowed the freedom to choose his own way, to grow at his own rate, and to make his own mistakes, to learn. He needs to accept himself and other human beings and be accepted by them. He desires to be an “I” as well as a “we”… love recognizes all these needs or it isn’t love. If any are unmet, the individual can never be totally realized and will remain hidden, in part, even from himself.”

Leo ends his book urging us all to recognize that when we love, we see the needs of others and ourselves.

Love is a dance of showing people that they are seen and heard. When we love one another, we are showing each other that we are worthy of being listened to.

More importantly, we are showing one another that we are worthy of truly being seen for who we are – not just who we present ourselves to be.

Moreover, Leo states that love is a responsibility of all of us. In fact, just by being a human you have a responsibility to love.

“Before man can love all men or any man, his first responsibility in love is, and always will be, to himself. Each man who comes closer to himself in any way comes closer to others. To be human is to be responsible… As one shows others he loves them, so must he reveal to hem his need for love. You cannot assume that people, even those most close to you, will know and understand your unexpressed needs and feelings. If you want people to know you, you are responsible for communicating yourself to them. Responsible love is accepting and understanding.”

My Take On Love By Leo Buscaglia

I’ll close this post out by saying that if you have any interest in love, then you need to pick up this book and read it cover to cover.

Yes, it is a need.

My personal belief is that love is what we’re all here for. Sure, there are a ton of other fun things to do, but the point of all of our actions on this earth is ultimately Love.

If you’d like to pick up the book on Amazon, you can do so here.

The Most Effective Facebook Ad For Realtors

I’m going to let you in on a little secret – attracting buyer and seller leads for real-estate professionals using Facebook is not that hard. In fact, it’s so easy I’ll be able to show you the most effective Facebook ad for realtors in just one post.

Before we get started though, let’s jump into why you should use Facebook ads in the first place.

Why Use Facebook To Generate Real-Estate Leads

For those of you new to online marketing, Facebook is basically the gold standard for online marketing platforms.

Why is it so effective?

To put it simply, everyone uses it. Which means you are almost guaranteed to find your ideal customer on their platform.

Not only that, Facebook’s advertising platform hosts superb functionality. From pixels to lookalike audiences to re-marketing campaigns, running a Facebook ad means you are able to find your perfect customer relatively easily.

Which is exactly why it works so well for real-estate professionals. Facebook will allow you to find & communicate to your ideal client with relative ease.

The Most Effective Facebook Ad For Realtors

Even though Facebook ads are highly effective from the outset, you still need to learn how to weild them effectively.

Which leads me to the point of this post – the most effective Facebook ad for realtors.

If you want to cut your learning curve in half and double your advertising efficacy, you should start with Facebook Lead Form ads.

I run the ad agency Get Clients Quick, so I’m pretty damn familiar with most type of ads. And let me tell you – lead form ads do not work for many industries.

For some reason though, they kill it in real-estate.

Here is an example of an ad we ran for a client recently.

The Most Effective Facebook Ad For Realtors Is The Facebook Lead Form Ad

As you can see from this example, we are getting leads for under $5!

How To Run The Most Effective Facebook Ad For Realtors

If you want to implement Facebook Lead Form ads for your own real estate business, there are a few tips I’d suggest you follow.

First, target women over 25.

For some reason, women are far more likely to ask to receive information about a property over Facebook than men.

It might be the medium, it might be something completely different.

Either way, I would suggest you target women first.

The next tip I’d give you is to geo-fence your area and target the income representative of your property.

For example, the property I was advertising above was listed at $3MM. Which meant if I got a lead from someone who only made $80,000 per year, that lead was essentially garbage.

Unfortunately, Facebook did away with their “income” targeting, so you’ll have to target based on the zip codes.

The End. Need Help?

So that’s it! If you want to generate gobs of leads for your real estate firm, run Facebook Lead Form ads to women over 25 who are near your property, in a representative income.

Want to know what the best online marketing tools, software and resources are to grow your business? Head over to our Resources Page to see an updated list of the best tools available today.

Want to learn how to get more clients and customers for your local business using online marketing?

Click here to sign up for The Local Business Breakthrough, a 7 day course designed to teach you everything you need to know about growing your local business using the internet. Free for 30 days, only $5 after that.

Want to have a professional online marketing company generate clients and customers for you? Reach out to us at www.getclientsquick.com.

To your success, happiness, fulfillment and growth.

3 Steps To Effective Facebook Ads For Realtors

There’s no question in anyone’s mind these days that Facebook has become king in the paid advertising world. Here are 3 steps to create effective Facebook Ads for realtors.

Facebook Ads For Realtors, Step 1: Create An Enticing & Targeted Ad

The first step in creating an effective Facebook Ad for realtors is writing and publishing an enticing and well targeted ad itself.

How do you do this?

Let’s break it down into it’s component parts.

First, you need to target the ad correctly. What this means is that you need to geo-fence your ad set to an area in which people would actually be interested in buying and visiting the house you’re selling.

Even more, you need to choose targeting based on the type of house you’re selling.

For instance, if you’re selling a luxury home, target Christie’s International Real Estate and households located in the top 10% of zip codes for income.

However, make sure that your potential reach stays above 100,000 so that Facebook has enough potential people to work with.

When creating effective Facebook ads for realtors, make sure you target correctly
PRO TIP: Target women for Real-Estate ads. They tend to have a higher engagement rate.

Once you’re targeting is on point, you need to write a compelling and persuasive ad with absolutely impeccable images.

Ad Copy Guidelines

Many people struggle with writing ads for Facebook.

That’s ok.

If you count yourself among them, here are some guidelines you can use to make sure your ads are engaging enough to be clicked on.

  1. In the first line of the ad, call attention to whoever your primary target is
  2. Use emoji’s, but conservatively. There’s nothing worst than an ad with 100 emoji’s
  3. Use seductive and descriptive language. The words you choose will sell the house
  4. Make sure to add a shortened link using Bitly to the landing page
Your ad copy and images are what sell your real-estate Facebook ad

Once your ad is up and running, it’s time to move to step 2 of creating effective Facebook ads for realtors – remarketing campaigns.

Facebook Ads For Realtors, Step 2: Remarketing Campaigns

The next step in creating effective Facebook ads for realtors is to create a re-marketing ad set within your primary campaign.

Why re-marketing?

Think back to the last time you clicked on anything within Facebook. Chances are you went to wherever the link was directing you to, and then your child started to cry. Or your dog pooped on your shoe. Or any of the 100 million things that life throws at us gets in your way of actually consuming the content.

A re-marketing campaign is designed to solve that exact problem.

Re-Marketing & 7 Connections

What a re-marketing campaign will do is show a separate ad to those people who have already engaged with your content. So when your potential client clicks away from your ad for whatever reason, you won’t lose that client for good.

It also helps fill your “7 connections” quotient, which I’m sure you’ve heard of if you’re in sales.

The 7 connection quotient is basically a psychological law that states a person must see your message 7 times before it “lands” for them. For example, your real-estate ad won’t even register in their consciousness until they’ve seen your ad seven times!

So how do you setup an effective re-marketing campaign?

First, start by creating a custom audience off of your Facebook pixel for those people who have visited your website over the last 30 or 60 days.

Custom audiences are the backbone of re-marketing ads

By creating an audience of people who have visited your site, you’re effectively accomplishing two things. One, you’re capturing those people who have obviously expressed interest in your ad by clicking through to your site. Two, you’re creating an audience size big enough to create step 3 – a lookalike audience.

Facebook Ads For Realtors, Step 3: Lookalike Audiences

The next and final step to creating effective Facebook ads for realtors is to create and run ads to a lookalike audience.

A lookalike audience is Facebook’s golden key. It is what makes Facebook such an effective platform on which to market.

So what is a lookalike audience?

A lookalike audience is a basically a function within Facebook ad manager whereby you can tell Facebook to analyze everyone who has visited or purchased from your site, and find more of those exact type of people on Facebook.

Let that one sink in for a second.

Essentially, lookalike audiences will allow you to find your exact ideal customer!

You really couldn’t ask for a better feature.

Things To Keep In Mind When Creating A Lookalike Audience

When creating a lookalike audience, there are a few things you need to keep in mind.

First, make sure that your audience size is set at 1%. This will ensure that your ad is shown to the people who are the most similar to those who have already visited your site.

Second, make sure your lookalike source is set to the custom audience you created in the last step for your re-marketing ads.

Finally, set your location so that it is shown to those within your geo-targeted area.

The most effective Facebook ads for realtors are built on lookalike audiences.

The End. Need Help?

So that’s it! Once you have your ad, your re-marketing ad, and your lookalike audience built out, you should be getting real estate leads coming at your left and right.

Want to know what the best online marketing tools, software and resources are to grow your business? Head over to our Resources Page to see an updated list of the best tools available today.

Want to learn how to get more clients and customers for your local business using online marketing?

Click here to sign up for The Local Business Breakthrough, a 7 day course designed to teach you everything you need to know about growing your local business using the internet. Free for 30 days, only $5 after that.

Want to have a professional online marketing company generate clients and customers for you? Reach out to us at www.getclientsquick.com.

To your success, happiness, fulfillment and growth.

How To Grow A Facebook Group, Fast

If you engage in online marketing, you’re probably painfully aware of how important it is to have a Facebook group for your business. And more importantly, you’re probably wondering how to grow a Facebook group, fast.

Well, look no further, here’s how we did it, and how you can do it too.

First, Don’t Waste Your Time

As with anything online marketing related, it is supremely easy to dump those precious minutes and hours of your life into something that delivers absolutely zero value to your business. So to begin with, let’s start with what is a complete waste of time.

The absolute biggest waste of your time is going around to other groups and spamming invites to your own group. Please, do not do this. It is annoying, and gives you little to no value.

Another complete waste of time is to PM people asking them to join your group. Again, this is an annoying tactic and takes much more time than it’s worth. There are far easier ways to grow a Facebook group, which we will cover here.

How To Grow A Facebook Group, Step #1: Start With Page Likes

By far the easiest way to grow a Facebook group is to invite people to join your group from your page.

Why is this the easiest way?

Because with Facebook, you can run paid advertising to get people to like your business page.

I’m sure all you seasoned online marketers are groaning right about now, saying “Facebook page likes?! I thought that was a waste of money!”

So let me clear this up first – running a campaign for Facebook page likes alone is a waste of money. The reach on a page post is dismal, and does not return your investment.

However, there is a side benefit to getting Facebook page likes – once a person likes your page, you are able to invite them to join your group!

And that, ladies and gentlemen, is the easiest way to grow a Facebook group.

So the next question becomes – how do I run Facebook like campaigns most efficiently?

The Ultimate Facebook Page Like Campaign

A “like” campaign is probably the easiest type of campaign to run. All you need to do is get people to like your page!

So don’t over think this step.

Creating the ad, all you need to do is use an engaging video or image (use Pexels.com) and add a simple question, “Don’t you love [product or service]?”

That’s it.

We used this exact tactic to get 23,000 likes to one of our Martial Arts pages, for just $300!

Want to know how to grow a Facebook group? Start with page likes.

How To Grow A Facebook Group, Step #2: Manually Invite Until The Snowball Begins To Roll

After you’ve gotten at least 1,000 page likes, you can begin to build out your group.

To do this, all you’ll need to do is connect your page to a group (or create a group from your page) and click “invite member” in the invite members section on the right hand side of the page.

That’s it!

Invite people to your group from your page.

This is the step that can get pretty labor intensive.

Don’t worry though, you only need to do this until your group starts to gain momentum.

After your group has a thousand or so members in it, you’ll start to see more and more people requesting to be part of your group!

This is the Martial Arts group we made off of our Martial Arts page – I accepted people this morning and already we have 23 more people requesting to be part of the group.

Once you begin to invite people to like your Facebook group from your page, you'll start to get people requesting to be part of your group!

Once the “request to join” snowball begins to roll down that Facebook hill, there’s no stopping it. You’ll be on your way to a 10k+ member group in no time.

Need Help With Your Online Marketing?

So that’s it! If you need help growing your business, don’t hesitate to reach out to us at www.getclientsquick.com.

Want to know what the best online marketing tools, software and resources are to grow your business? Head over to our Resources Page to see an updated list of the best tools available today.

Want to learn how to get more clients and customers for your local business using online marketing?

Click here to sign up for The Local Business Breakthrough, a 7 day course designed to teach you everything you need to know about growing your local business using the internet. Free for 30 days, only $5 after that.

Want to have a professional online marketing company generate clients and customers for you? Reach out to us at www.getclientsquick.com.

To your success, happiness, fulfillment and growth.

How To Sell Luxury Real Estate With Online Marketing

My online marketing agency, Get Clients Quick, was recently commissioned to sell luxury real estate using online marketing. Here’s the lesson’s we learned throughout the process.

Selling Luxury Real Estate Online Requires A Full System

The first thing that we made sure to cover when getting ready to sell the luxury home was to set up a full system.

We knew from the get-go that selling luxury real estate using online marketing would require an extra touch. That is to say, we knew we couldn’t just throw up an ad and expect the leads to start pouring in.

In fact, the home in question we were commissioned to sell was a $4 MM home. Which meant that the pool of potential buyers was tinsy-tiny. So we wanted to create a $4 MM online experience to match the house.

To do that, we began by creating a 4 step funnel with the following steps.

  1. Initial lead page
  2. Sales page / property details page
  3. Online scheduling calendar
  4. Thank you page

Throughout this funnel we infused an attention to detail that a luxury property deserved, starting with the landing page and ending with the thank you page.

Once those four pages were setup, the next step we took was to create an email / txt marketing sequence for the follow up.

Obviously, when buying a luxury second or vacation home, you’re not going to be making the decision the first time you see the property. You’ll need to see the property a few times before it starts to click.

We prepared for this by setting up a 60 day email sequence that sent emails or texts to the interested parties immediately after they signed up to see the property details.

To Sell Luxury Real Estate With Online Marketing, Focus On The Location As Much As The House

Sell The Location Just As Much As The House

The particular piece of property we were selling was a second or vacation property, so we knew starting off that a person buying that piece of property is in it for more than just the property itself. They want an experience.

That experience will come from the location.

Make sure to sell the location just as much as you do the property.

Is it on the ocean? Stress that.

Is there a world famous BBQ joint 2 blocks away? Stress that.

Just make sure that the buyer knows that they aren’t just buying a structure, they’re buying a life experience.

Where We Are Now

We just started this campaign, so check back for results – so far we’ve seen about an $.40 cost per click, which is biding well.

Want to sell luxury real estate using online marketing yourself? We love helping fellow online marketers. If you need help with getting more clients and customers for your local business using online marketing, click here to sign up for The Local Business Breakthrough.

The Local Business Breakthrough is a 7 day course designed to teach you everything you need to know about growing your local business using the internet. And it’s free for 30 days, only $5 after that.

Want to have a professional online marketing company generate clients and customers for you? Reach out to us at www.getclientsquick.com.

To your success, happiness, fulfillment and growth.

How To Distribute Your Ad Spend

There is a big debate out there on where exactly you should put your ad spend if you’re a small business. How should you distribute your ad spend?

Many different companies have their own formula, but I’d like to tell you what works for us and what we tell our VA’s to do for our clients.

We call it the “40/30/30 till we know better” formula.

What we’ll do is start out a campaign with 40% of the ad spend going to Search platforms (think Google and Bing), 30% of the ad spend going to Social Platforms (think Facebook and LinkedIn) and 30% going towards remarketing.

Then, once we start to get solid feedback on which platform is performing well for us (after the testing phase), we begin to change the distribution accordingly to find that sweet spot of ROI.

But we start out with 40/30/30.

The reason we lean heavily on Search is because for small businesses that provide a service to the local community, you’ll want to get in from of your potential customers when they’re looking to solve their problem – the problem that your service can fix. Search is an intent based platform, meaning that the person already has the intent to solve their problem when they perform the search query. Which is why we lean a little heavier on Search than Social in the beginning.

With that said, once you get that feedback in terms of opt-ins and clicks, if you begin to see that Social is providing a higher ROI than Search, then you’ll want to start to pour more ad spend into Social.

It’s as simple as that!

Need Help With Your Ad Spend Distribution?

If you’d like support on growing your own business using Kartra or generating passive income as a Kartra affiliate, you can join one of our two Kartra Facebook groups specifically created for these purposes.

Sales Funnel Mastery | Leveraging Kartra to Grow Your Business Online and Offline

Krush It With Kartra | How To Generate Passive Income As A Kartra Affiliate

Want to become an affiliate and make passive income off of Kartra affiliate commissions?

Click here to become a Kartra affiliate.

Want to know what the best online marketing tools, software and resources are to grow your business?

Head over to our Resources Page to see an updated list of the best tools available today.

Want to learn how to get more clients and customers for your local business using online marketing?

Click here to sign up for The Local Business Breakthrough, a 7 day course designed to teach you everything you need to know about growing your local business using the internet. Free for 30 days, only $5 after that.

Want to have a professional online marketing company generate clients and customers for you? Reach out to us at www.getclientsquick.com.

To your success, happiness, fulfillment and growth.

Marketing Your Martial Arts School – Double Your Student Class Size In 2 Months

Do you run or manage a martial arts school and want to double or triple your student class size with some martial arts marketing online?

In this post, I’ll dissect the very best online marketing strategies and tactics that you can begin implementing today to grow your martial arts gyms.

Grow Your Gym Membership

The absolute best way to increase the number of student sign ups you get each month is to do paid online advertising.

Hands down, it’s the easiest, most effective, fastest way to grow your gym.

However, getting to the point where your online ads are working for you requires some setup.

When it comes to growing your martial arts gym, there are just 3 principles you’ll want to follow.

Martial Arts Marketing is the fastest way to grow your gym.
Grow Your Gym With Martial Arts Marketing

Martial Arts Marketing Success Principle #1: Know Your Numbers

Before you begin any marketing activity, you absolutely must know and understand your Key Performance Indicators (aka “know your numbers”).

What does “knowing your numbers” mean?

It means you need to know the absolute maximum amount you’re able to spend to acquire a new student and still make a decent profit in the end.

How do you do this?

First, you need to know the lifetime value of a student to your gym. To get this figure, you’ll simply need to multiply the monthly cost of your martial arts gym membership with the average duration a student stays with your gym.

For the purposes of this article, we’ll say that an average student stays with your gym for 6 months and pays $150 per month to be a member.

This means that the lifetime value of a student to your gym is $900. So each time a student signs up as a member of your gym, it’s essentially increasing your annual revenue by $900.

At this point, you can choose to dive deeper into your individual cost model to get an exact figure. However, a general rule of thumb is you can spend as much on marketing as your gross profits. As the national average for small businesses is 10 – 12%, this means you can spend about $90 to acquire a new student.

Martial Arts Marketing Success Principle #2: Lay Your Online Marketing Foundation

The next step in growing your martial arts gym with online marketing is to lay the foundation of your online marketing machine.

By “lay the foundation”, I mean establishing your social assets, building a website and creating a short email marketing sequence.

Before we get started though, I’d like to set your expectations. This is by far the most difficult part of your journey to online success. So prepare yourself for some work.

Hey, you built a martial arts gym. I know you can get through it.

Build Our Your Social Assets

To begin assembling your machine, you’ll need to build out the 5 primary social assets:

  1. Facebook Business Page
  2. Google My Business Page
  3. Instagram Account
  4. YouTube Page
  5. LinkedIn Business Page

Why build out the 5 primary social assets? First, it shows that you’re a real business. Most importantly, it gives your business an increased reach on social.

A few things to keep in mind when building out these assets.

First, be sure to actually complete the profile. I know this sounds like common sense, but you’d be surprised at how many people only create the account and don’t actually fill out the various informative fields.

Second, make sure your assets funnel all communication through a single platform. For example, Facebook Messenger or your Website. The reason for this is that attempting to keep up communication on 5 different mediums can be tough. Having all communications funnel through one source simplifies things for you and your team.

Finally, make sure your “look and feel” is similar across all platforms. For instance, your banner image, your logo, etc. This will give your gym brand recognition across the different social platforms.

Create Your Website, Calendar & Email Marketing Sequence

Next, it’s time to create your website, connect a calendar to it and finally build out a welcome email sequence.

For a website, you basically have two options: build it yourself, or have someone build it for you.

Before you start to think that building a website is too technical, let me tell you, it isn’t. It’s actually fairly simple.

First, head over to Kartra here and register for their platform.

Then, once your account is set up, all you need to do is build out four primary pages.

  1. Home page that is brand oriented
  2. About page that talks about your gym
  3. Classes page that shows your schedule and offerings
  4. Contact page where people can connect with you online and find you in the real world.

That’s it.

One thing to keep in mind – when building out these pages, make sure your call-to-action is prominent. That is to say, you should be driving all of their behavior towards signing up for a free class.

After your primary pages have been setup, build out a calendar within Kartra and sync it to your own calendar. This will allow potential students to sign up for a free intro class directly through your website.

Finally, build out a three month email welcome sequence with a total of 10 informational and educational emails.

If all of this sounds like too much and you decide instead that you’d like for someone to build you a site, we’d be happy to help you out. Head over to www.getclientsquick.com and we can get you set up.

Martial Arts Marketing Success Principle #3: Feed The Marketing Machine

Now that your online presence is officially established, you’re ready to start feeding your marketing machine some rocket fuel.

It’s time for paid online ads.

We recommend running Google Ads to martial arts related keywords, and Facebook ads to martial arts related interest groups.

This step can become pretty intense – if you’d like more information on how to run paid advertising, click here to sign up for The Local Business Breakthrough.

The Local Business Breakthrough is a 7 day course designed to teach you everything you need to know about growing your local business using the internet. It’s free for 30 days, and only $5 after that.

The key to growing your martial arts gym is to attract new students and keep them there for the long haul.
Grow Your Martial Arts Gym

Step Up Your Game: The Next Step

That’s it!

If you’ve followed all of the steps up until now, you should have a pretty lean, mean martial arts marketing machine at your fingertips.

If you’d like support on growing your business using Kartra, join our Kartra support group here. You can also find additional resources on our resources page here.

And as always, if you need additional help, we’d be happy to assist. Reach out to us at www.getclientsquick.com.

One final thought – remember that the key to martial arts gym ownership success is in the community you build. So marketing is just the beginning of your journey.

To your success, happiness, fulfillment and growth.